Andres Musalem, Universidad de Chile
Ph.D. University of Pennsylvania, Wharton

Education:

 

Ph.D. in Marketing, The Wharton School, University of Pennsylvania.

M.A. in Statistics, The Wharton School, University of Pennsylvania.

M.B.A., University of Chile.

Industrial Engineer, University of Chile.

B.Sc. in Industrial Engineering, University of Chile.

 

Main Research interests:

Development and application of theory-driven (i.e., structural) methodologies to learn about consumer and firm behavior from limited, incomplete or aggregate information with applications to marketing, economics and operations management.

 

Articles Published in Refereed Journals:

Leopoldo Arias-Bolzmann, Orkun Sak, Andres Musalem, Len Lodish (2003), "Wine Pricing: the Influence of Country of Origin, Variety, and Wine Magazine Ratings", International Journal of Wine Marketing, 15 (2): 47-57, link to journal.

Andres Musalem, Eric T. Bradlow and Jagmohan S. Raju (2008), "Who's Got The Coupon: Estimating Consumer Preferences and Coupon Usage from Aggregate Information" - Full Text , Technical Appendix, Journal of Marketing Research, 45 (December): 715-730.

Andres Musalem, Eric T. Bradlow and Jagmohan S. Raju (2009), "Bayesian Estimation of Random-Coefficients Choice Models using Aggregate Data" - Full Text , Technical Appendix, Journal of Applied Econometrics, 24 (3): 490-516.

Andres Musalem and Yogesh Joshi (2009), "How Much Should You Invest In Each Customer Relationship" - Full Text, Marketing Science, 28 (3): 555-565.

Andres Musalem, Marcelo Olivares, Eric Bradlow, Christian Terwiesch and Daniel Corsten (2010), "Structural Estimation of the Effect of Out of Stocks" Full Text, Management Science, 56 (7): 1180-1197.

Yina Lu, Andres Musalem, Marcelo Olivares and Ariel Schilkrut (2013) "Measuring the Effect of Waiting Time on Customer Purchases" Full Text, Management Science, 59 (8): 1743-1763.

Awards:

- Finalist for the MSOM Society 2016 Best OM paper in Management Science

- 2015 MSOM Service Management SIG Best Paper Award

-Yina Lu was the recipient of the First Prize in the 2012 INFORMS MSOM Student Paper Competition for this manuscript

Steve Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Ken Wilbur, Greg Allenby, Bharat Anand, Pradeep Chintagunta, Michael Hanemann, Przemek Jeziorski and Angelo Mele (2014), "Structural Models of Complementary Choices," Full Text, Marketing Letters, 25: 245-256.

Martin Meiβner, Andres Musalem and Joel Huber (2016), "Eye-Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice," Full Text, Journal of Marketing Research (lead article).

Andres Musalem, Luis Aburto and Maximo Bosch (2018) “Market Basket Analysis Insights To Support Category Management”, European Journal of Marketing, 52 (7/8): 1550-1573.

 

Working Papers:

Andres Musalem, Marcelo Olivares and Ariel Schilkrut, "Retail in High Definition: Using Video Analytics in Salesforce Management" - Full Text, under third round review at MSOM.

Andres Musalem, "When demand projections are too optimistic: A structural model of product line and pricing decisions" - Full Text, being revised for second round review at Marketing Science.

Yogesh Joshi and Andres Musalem, "Does Word of Mouth Reduce Advertising That Signals Quality?" - Full Text, under second round review at Marketing Science.

Andres Musalem, Marcelo Olivares, Sharad Borle, Hai Che, Christopher T. Conlon, Karan Girotra, Sachin Gupta, Kanishka Misra, Julie Holland Mortimer, Gustavo Vulcano and Fanyin Zheng “A Review of Choice Modeling in the Marketing-Operations Management Interface” - Full Text being revised for second round review at MSOM.

Andres Musalem, Yan Shang and Jeannette Song “An Empirical Study of Customer Spillover Learning about Service Quality” - Full Text, being revised for second round review at Marketing Science.

Cristian Figueroa, Andres Musalem and Carlos Noton “Earthquakes and Brand Loyalty: Beyond the Short-Term Effects of Stockouts” – Full Text.

Andres Musalem, Ricardo Montoya, Martin Meißner and Joel Huber “Effort reduction in repeated rule-based choices.”

Andres Musalem, Kenneth Wilbur and Patricio del Sol, "A Parsimonious Structural Model Of Individual Demand For Multiple Related Goods" - Full Text.

Yogesh Joshi and Andres Musalem, "Under-promising and over-delivering: strategic implications of word-of-mouth" - Full Text.

 

SSRN: Author Page

Research Gate: Author Page

 

Industry Projects:

 

Entertainment Industry:

Monticello (Measuring the impact of complimentary rewards on customer profitability, 2014-2015)

 

Retailing:

Walmart Chile (Methodology to generate out of stock early warnings, with Marcelo Olivares and Ricardo Montoya, 2013-2014).

ECR Chile (Documentation of the implementation and results of the first Category Management projects in the Chilean Supermarket Industry, with Maximo Bosch, 1999)

 

Public Sector:

JUNAEB (Chilean Government Agency, Consulting Project: Use of mathematical modeling to assign contracts in a combinational auction for the supply of eyeglasses for the Chilean School System, 2001)

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Personal Interests: drums.