@article{RooderkerketalPOM,
author = {Robert Rooderkerk and Nicole DeHoratius and Andres Musalem},
title = {The Past, Present, and Future of Retail Analytics: Insights from a Survey of Academic Research and Interviews with Practitioners},
journal = {Production and Operations Management},
volume = {31},
number = {10},
pages = {3727-3748},
year = {2022},
doi = {https://doi.org/10.1111/poms.13811},
URL = { },

}