@article{10.1108/EJM-06-2017-0367 ,
 author = {Andres Musalem and Luis Aburto and Maximo Bosch},
 journal = {European Journal of Marketing},
 number = {7--8},
 pages = {1550--1573},
 title = {Market basket analysis insights to support category management},
 volume = {52},
 year = {2018}
}