@article{DMR2023,
author = {Nicole DeHoratius and Andres Musalem and Robert Rooderkerk },
title = {Why Retailers Fail to Adopt Advanced Data Analytics},
journal = {Harvard Business Review Online},
volume = {},
number = {},
pages = {},
year = {2023},
doi = {},

URL = { https://hbr.org/2023/02/why-retailers-fail-to-adopt-advanced-data-analytics
    
}

}