Marketing

Eye-Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice (lead article)

When demand projections are too optimistic: A structural model of product line and pricing decisions

Structural Models of Complementary Choices

Word of mouth bias and optimal communication strategies.

Measuring the Effect of Waiting Time on Customer Purchases

Structural Estimation of the Effect of Out of Stocks

How Much Should You Invest In Each Customer Relationship

Bayesian Estimation of Random-Coefficients Choice Models using Aggregate Data

Who’s Got The Coupon: Estimating Consumer Preferences and Coupon Usage from Aggregate Information

Wine pricing: The influence of country of origin, variety and wine magazine ratings

Análisis de Interrelaciones en las canastas de compras de un supermercado

Experiencias de Administración por Categorías en Chile