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When demand projections are too optimistic: A structural model of product line and pricing decisions

PUBLICADO EN: Social Science Research Network, Andrés Musalem
FECHA: 28 de Febrero de 2015
AUTORES: Andrés Musalem
TIPO: Working Paper
AREAS: Economía, Marketing
LINK: http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2560662_code457258.pdf?abstractid=2560662&mirid=1