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The past, present, and future of retail analytics: Insights from a survey of academic research and interviews with practitioners

PUBLICADO EN: PRODUCTION AND OPERATIONS MANAGEMENT
FECHA: 1 de Octubre de 2022
AUTORES: Andrés Musalem
TIPO: Artículo Internacional
AREAS: Gestión de Operaciones, Marketing
LINK: https://journals.sagepub.com/doi/10.1111/poms.13811