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Eye-Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice (lead article)

PUBLICADO EN: Journal of Marketing Research, Martin Meißner, Andres Musalem and Joel Huber
FECHA: 1 de Febrero de 2016
AUTORES: Andrés Musalem
TIPO: Artículo Internacional
AREAS: Marketing
LINK: http://journals.ama.org/doi/abs/10.1509/jmr.13.0467