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Breakage analysis for profitability management in high-value, low-frequency loyalty programs

PUBLICADO EN: International Journal of Research in Marketing
FECHA: 30 de Junio de 2025
AUTORES: Goic Marcel
TIPO: Artículo Internacional
AREAS: Marketing
LINK: https://www.sciencedirect.com/science/article/pii/S0167811624000909