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Ciclo seminarios CEA – MIPP

12:00 horas vía Zoom.

Invitado: José Ignacio Heresi, Post Doc del Instituto para la Investigación de Imperfecciones de Mercado y Políticas Públicas (MIPP).

Tema: “Coalition loyalty programs and consumer search”, en coautoría con Xavier Lambin.

Abstract

We provide a novel interpretation for coalition loyalty programs (CLPs) in a costly search environment for consumers. A firm in one market can generate a prominent position for another firm in an unrelated market through a CLP by offering a reward to consumers conditionally on buying in both firms. When consumers buy from the firm in the first market, they will optimally start searching the associated firm in the unrelated market due to the possibility of obtaining a reward. We build a theoretical model to study the effects of such a coalition on prices, firms’ profits, and consumer welfare.

Inscripciones AQUÍ

Luego de la inscripción, recibirá un correo electrónico de confirmación con información para unirse al seminario web.

Organizan: Centro de Economía Aplicada (CEA) e Instituto Milenio MIPP.

Contacto: Olga Barrera / obarrera@dii.uchile.cl