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When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth

PUBLICADO EN: MARKETING SCIENCE
FECHA: 6 de Octubre de 2020
AUTORES: Andrés Musalem
TIPO: Artículo Internacional
AREAS: Marketing
LINK: https://pubsonline.informs.org/doi/10.1287/mksc.2020.1246