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Nos visita Ayelet Gneezy, Rady School Management, U. California San Diego

La Profesora Gneezy presentará el paper:  Consumer Elective Pricing and Social Preferences. Esta actividad es parte de la serie de seminarios “Management Science”, organizado en conjunto con el Instituto de Sistemas Complejos de Ingeniería (ISCI).  y están  dirigidos a académicos, post-docs, alumnos de post-grado y alumnos de pre-grado que trabajen en investigación.

 

El seminario es el  Martes 10 de octubre, de 13:30-14:25 hrs., en la sala 401, ubicada en Beauchef 851, 4º piso e incluye almuerzo.

Por favor, confirmar su asistencia en el siguiente link:

https://docs.google.com/spreadsheets/d/108xoSMUg56GCJUG1tX1vJKNYOyqIe222JJYacMRi39w/edit?usp=sharing

Abstract

We investigate the factors that influence behavior under Consumer Elective Pricing (CEP), such as pay-what-you-want.

Results obtained in numerous filed experiments, show that often, fewer consumers choose to buy than when the price is fixed and low, and that this behavior is driven largely by individuals’ identity and self-image concerns.  Our results also show that when payments are linked to a charitable cause, payments are scope-insensitive, meaning that customers pay the same amount, independent of the actual percentage of payment that is being forwarded to the cause.  Finally, we show that individuals’ self-interest versus other-regarding motivations in the marketplace, are malleable to seemingly negligible changes to the word of a CEP appeal.