Andres Musalem

Associate Professor

Industrial Engineering Dept., U. of Chile

Complex Engineering Systems Institute



Ph.D. in Marketing, The Wharton School, University of Pennsylvania.

M.A. in Statistics, The Wharton School, University of Pennsylvania.

M.B.A., University of Chile.

Industrial Engineer, University of Chile.

B.Sc. in Industrial Engineering, University of Chile.


Main Research interests:

Development and application of theory-driven methodologies to learn about consumer and firm behavior from limited, incomplete or aggregate information with applications to marketing, economics and operations management.



Leopoldo Arias-Bolzmann, Orkun Sak, Andres Musalem, Len Lodish (2003), "Wine Pricing: the Influence of Country of Origin, Variety, and Wine Magazine Ratings", International Journal of Wine Marketing, 15 (2): 47-57. Link to journal, BibTex Citation.

Andres Musalem, Eric T. Bradlow and Jagmohan S. Raju (2008), "Who's Got The Coupon: Estimating Consumer Preferences and Coupon Usage from Aggregate Information," Journal of Marketing Research, 45 (December): 715-730. Full Text , Technical Appendix, BibTex Citation.

Andres Musalem, Eric T. Bradlow and Jagmohan S. Raju (2009), "Bayesian Estimation of Random-Coefficients Choice Models using Aggregate Data," Journal of Applied Econometrics, 24 (3): 490-516. Full Text, Technical Appendix, BibTex Citation.

Andres Musalem and Yogesh Joshi (2009), "How Much Should You Invest In Each Customer Relationship," Marketing Science, 28 (3): 555-565. Full Text, BibTex Citation.

Andres Musalem, Marcelo Olivares, Eric Bradlow, Christian Terwiesch and Daniel Corsten (2010), "Structural Estimation of the Effect of Out of Stocks," Management Science, 56 (7): 1180-1197. Full Text, BibTex Citation.

Yina Lu, Andres Musalem, Marcelo Olivares and Ariel Schilkrut (2013) "Measuring the Effect of Waiting Time on Customer Purchases,"Management Science, 59 (8): 1743-1763. Full Text, BibTex Citation.


- Finalist for the MSOM Society 2016 Best OM paper in Management Science

- 2015 MSOM Service Management SIG Best Paper Award

-Yina Lu was the recipient of the First Prize in the 2012 INFORMS MSOM Student Paper Competition for this manuscript

Steve Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Ken Wilbur, Greg Allenby, Bharat Anand, Pradeep Chintagunta, Michael Hanemann, Przemek Jeziorski and Angelo Mele (2014), "Structural Models of Complementary Choices," Marketing Letters, 25: 245-256. Full Text, BibTex Citation.

Martin Meiβner, Andres Musalem and Joel Huber (2016), "Eye-Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice," Journal of Marketing Research (lead article). Full Text, BibTex Citation.

Andres Musalem, Luis Aburto and Maximo Bosch (2018) “Market Basket Analysis Insights To Support Category Management”, European Journal of Marketing, 52 (7/8): 1550-1573. Full Text, BibTex Citation.

Andres Musalem, Marcelo Olivares and Ariel Schilkrut (2021), "Retail in High Definition: Using Video Analytics in Salesforce Management," Manufacturing & Service Operations Management, 23(5):1025-1042. Full Text, BibTex Citation.

Andres Musalem, Ricardo Montoya, Martin Meißner and Joel Huber (2021) “Components of Effort for Repeated Tasks," Journal of Behavioral Decision Making, 34(1): 99-115. Full Text - DataSPSS - DataExcel, BibTex Citation.

Yogesh Joshi and Andres Musalem (2021), "When Consumers Learn, Money Burns: Signaling Quality Via Advertising With Observational Learning And Word Of Mouth?," Marketing Science, 40(1):168-188. Full Text, BibTex Citation.

Yogesh Joshi and Andres Musalem (2021), "Lockdowns lose one third of their impact on mobility in a month," Scientific Reports, 11:22658. Full Text, BibTex Citation, RIS Citation.


Manuscripts Under Review:

“Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program” with Rudolf-Harri Oberg, under first round review at Marketing Science. Full Text.

“Balancing Agent Retention and Waiting Time in Service Platforms” with Marcelo Olivares and Daniel Yung, under second round review at Operations Research. Full Text

"Retail Analytics: The Quest for Actionable Insights from Big Data on Consumer Behavior and Operational Execution" with Robert Rooderkerk and Nicole DeHoratius, being revised for second round review at Production and Operations Management. Full Text.


Working Papers:

Jan Klostermann, Martin Meißner and Andres Musalem “Post versus product engagement of influencer endorsement posts”.

Cristian Figueroa, Andres Musalem and Carlos Noton “Earthquakes and Brand Loyalty: Beyond the Short-Term Effects of Stockouts” – Full Text.

Andres Musalem, Marcelo Olivares, Sharad Borle, Hai Che, Christopher T. Conlon, Karan Girotra, Sachin Gupta, Kanishka Misra, Julie Holland Mortimer, Gustavo Vulcano and Fanyin Zheng “A Review of Choice Modeling in the Marketing-Operations Management Interface” - Full Text.

Andres Musalem, Yan Shang and Jeannette Song “An Empirical Study of Customer Spillover Learning about Service Quality” - Full Text.

Andres Musalem, "When demand projections are too optimistic: A structural model of product line and pricing decisions" - Full Text.

Andres Musalem, Kenneth Wilbur and Patricio del Sol, "A Parsimonious Structural Model Of Individual Demand For Multiple Related Goods" - Full Text.

Yogesh Joshi and Andres Musalem, "Under-promising and over-delivering: strategic implications of word-of-mouth" - Full Text.


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