@article{RooderkerketalPOM,
author = {Robert Rooderkerk and Nicole DeHoratius and Andres Musalem},
title = {The Past, Present, and Future of Retail Analytics: Insights from a Survey of Academic Research and Interviews with Practitioners},
journal = {Production and Operations Management},
volume = {},
number = {},
pages = {},
year = {2022},
doi = {},
URL = { },

}