Industrial Engineering Department
University of Chile

Republica 701. Santiago


  • Ph.D. in Marketing, Columbia Business School.
  • M. Phil. in Marketing, Columbia Business School.
  • M.S. in Operations Management, University of Chile.
  • Industrial Engineering, University of Chile.

Research Interests

  • Bayesian Econometrics, Models of Consumer and Firm Behavior, Dynamic Marketing Mix Models, Stochastic Dynamic Programming, Product Design, Non-compensatory Decision Models.

Journal Articles

Book Chapters

Working Papers

  • Probabilistic lexicographic choice (2015). Co-authors: Kamel Jedidi and Rajeev Kohli.
  • Empirical analysis of the effect of a telecom reward program on customer behavior using a propensity score methodology (2014). Co-author: Carla Rios.
  • Probabilistic choice in optimal product design (2007). Co-author: Rajeev Kohli. [Summary]

Work in Progress

  • The effects of reward programs, with Ran Kivetz and Oded Netzer.


  • Best Full-time Professor. Department of Industrial Engineering, University of Chile, 2010.
  • Alden G. Clayton Doctoral Dissertation Proposal Competition, 2006.
  • INFORMS Marketing Science Doctoral Consortium Fellow, 2006-2007.
  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2006.
  • Rudolph Fellow, Columbia Business School, 2005.
  • Dean's List, University of Chile, Engineering School, 1997-1999.

Conference Presentations

  • Marketing Science Conference, Fudan University, Shanghai, China, 2016.
  • Marketing Science Conference, Johns Hopkins University, Baltimore, USA, 2015.
  • Marketing Science Conference, Emory University, Atlanta, USA, 2014.
  • Marketing Science Conference, Ozyegin University, Istanbul, Turkey, 2013.
  • Marketing Science Conference, Boston University, Boston, USA, 2012.
  • Marketing Science Conference, Rice University, Houston, USA, 2011.
  • Marketing Science Conference, University of Cologne, Germany, 2010.
  • Marketing Science Conference, University of Michigan, Ann Arbor, Michigan, USA, 2009.
  • Marketing Dynamics Conference, University of Waikato, Hamilton, New Zealand, 2009.
  • Marketing Science Conference, University of British Columbia, Vancouver, Canada, 2008.
  • Marketing Dynamics Conference, University of Groningen, The Netherlands, 2007.
  • Marketing Science Conference, Singapore Management University, Singapore, 2007.
  • Marketing Science Conference, University of Pittsburgh, USA, 2006.